Toronto Area Ford Dealers: Interactive Carpool Karaoke

The Ask

Toronto Area Ford Dealers had a unique requirement – they wanted an interactive campaign that would provide their customers with a never-before-done experience. Their goal was to put customers in the driver’s seat, delivering a fun, entertaining, and memorable experience that would create a lasting impression.

Brand: Toronto Area Ford Dealers

Staffing Overview

Design Team:
- Conceptualizing and creating the Carpool Karaoke system
- Designing and setting up the interactive experience
- Managing the technical aspects of the campaign
Activation Manager:
- Overseeing the overall campaign planning and execution
- Coordinating with the internal & external teams
- Ensuring a seamless and engaging experience for customers
Brand Ambassadors:
- Welcoming and engaging customers
- Booking test drive appointments. Converting visitors to potential customers.
- Guiding customers through the Carpool Karaoke experience
- Capturing video footage of customers’ live karaoke performances in the latest Ford Edge model
Technical Team:
- Setting up and maintaining the Carpool Karaoke system
- Ensuring the smooth functioning of audio and video equipment
- Providing technical support throughout the campaign

Results

The interactive Carpool Karaoke campaign achieved the client’s objective of providing customers with a one-of-a-kind and entertaining experience. Our team successfully put together a memorable and fun-filled experience where customers had the opportunity to sing karaoke live in the latest Ford Edge model.

This innovative campaign not only delighted customers so they booked test drives at their local Ford dealership through our BAs but also left a lasting impression, creating positive associations with the Ford brand and generating excitement around their vehicles. The interactive nature of the campaign allowed customers to truly feel what it’s like to be in the driver’s seat of a Ford vehicle, resulting in increased brand engagement and customer satisfaction.

PARAMETERS

MONTH(S) EVENT

FOOT TRAFFIC

STAFF PER DAY

MARKET: ONTARIO, CA

BRAND AMBASSADORS

LEAD AMBASSADORS

MANAGERS

PHOTO HIGHLIGHTS

The team transformed our campaign into a memorable experience. Their creativity and dedication delivered outstanding results. We're thrilled with the partnership and look forward to more success together."

TAFD