The interactive Carpool Karaoke campaign achieved the client’s objective of providing customers with a one-of-a-kind and entertaining experience. Our team successfully put together a memorable and fun-filled experience where customers had the opportunity to sing karaoke live in the latest Ford Edge model. This innovative campaign not only delighted customers so they booked test drives at their local Ford dealership through our BAs but also left a lasting impression, creating positive associations with the Ford brand and generating excitement around their vehicles. The interactive nature of the campaign allowed customers to truly feel what it’s like to be in the driver’s seat of a Ford vehicle, resulting in increased brand engagement and customer satisfaction.