Brand Guruz’s strategic approach led to the successful engagement of the Chinese and Filipino Asian populations, resulting in an increase in new player memberships for Rama Gaming House (RGH). By targeting the primary audience at Canada’s largest multicultural festivals, RGH locations, and relevant retail stores, RGH maximized their outreach. Community members were delighted to receive free play and free wings vouchers through the prize wheel activation, which further encouraged them to explore Rama Gaming House’s offerings. This campaign not only fulfilled RGH’s objectives but also solidified their presence within the target communities, establishing them as a preferred destination for gaming entertainment.