BC Dairy & The Dairy Farmers of Canada Activations

The Ask

The BC Dairy Association faced a significant challenge as they not only needed to reverse the declining trend in dairy milk consumption but also lacked a direct relationship with retailers. Furthermore, they had limitations when it came to partnering with existing distribution processes. They required a creative and strategic campaign from Brand Guruz to breathe new life into their milk products while navigating these constraints.

Brand: The BC Dairy Association

Staffing Overview

Brand Ambassadors:
- Attendee engagement
- Milk and tea product sampling
- Promotional giveaways and coupons distribution
Activation Manager:
- Overall coordination and supervision of the activation
- Monitoring event progress and performance
- Troubleshooting any issues during the activation
Coordination Manager:
- Set-up and arrangement of the activation area
- Managing gift bag assembly and distribution
- Assisting with attendee registration
Set Designer:
- Creative design and layout of the activation area
- Ensuring an appealing and immersive environment that aligns with the dairy theme
Food Handlers:
- Safely handling and serving dairy milk products and tea samples
- Ensuring food safety and product quality
Merchandise Manager:
- Managing dairy-related merchandise and branded giveaways
- Distribution of promotional items and coupons to participants

Results

The campaign, executed by Brand Guruz, delivered exceptional results, not only revitalizing BC Dairy Association’s milk offerings but also establishing new connections with retailers despite the initial limitations.

Shelf stocks decreased as consumers enthusiastically embraced our milk products, and sales figures experienced a substantial upswing, demonstrating the success of Brand Guruz’s innovative approach in overcoming distribution challenges. This initiative breathed new life into the BC Dairy Association’s brand, and it gained valuable insights into consumer preferences and feedback, positioning them for future growth and success.

PARAMETERS

MONTH(S) EVENT

FOOT TRAFFIC

STAFF PER DAY

MARKETS: ONTARIO & BC, CA

BRAND AMBASSADORS

LEAD AMBASSADORS

ONSITE MANAGER

PHOTO HIGHLIGHTS

Brand Guruz's innovative campaign for BC Dairy led to increased sales and a buzz in supermarkets. We appreciate their creative approach and look forward to future collaborations.

BC Dairy Association