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Canadian Automobile Association (CAA):
On-Ground Activations at Events & Retail Locations

The Ask

The Canadian Automobile Association (CAA) sought an opportunity to engage with the ethnic communities, generate leads, and promote their Membership subscriptions. They wanted to establish a presence within this communities and connect with potential customers.

Brand: Canadian Automobile Association (CAA)

Staffing Overview

  • Brand Ambassadors:
    • Engaging with community members and promoting CAA’s Membership subscriptions
    • Providing information about CAA’s services and benefits
    • Assisting with sign-ups and activations
  • Activation Manager:
    • Offering expertise on target markets within the dense South Asian & Chinese populations
    • Identifying the best time periods and events to maximize the campaign’s impact
    • Overseeing the strategic planning and execution of promotions
  • Community Engagement Team:
    • Establishing a presence at South Asian grocery stores and events
    • Interacting with community members in a culturally sensitive manner
    • Creating a positive and welcoming atmosphere

Results

Our team’s execution of the Canadian Automobile Association (CAA) led to successful engagement with the ethnic community, generating leads and activations for their Membership subscriptions. By identifying the right target markets, optimal time periods, and relevant events, CAA maximized their outreach efforts.

Community members were thrilled to see CAA’s presence in ethnic grocery stores and events, resulting in positive brand perception and increased interest in CAA’s services. This activation fulfilled the brand’s needs and strengthened CAA’s connection with the South Asian & Chinese community, establishing them as a trusted resource for automotive assistance and services.

PARAMETERS

MONTH(S) EVENT
0
FOOT TRAFFIC
STAFF PER DAY
0
MARKET: ONTARIO, CA
0
BRAND AMBASSADORS
LEAD AMBASSADORS
ONSITE MANAGER

PHOTO HIGHLIGHTS
"BrandGuruz has been a dependable, responsive, and professional partner to work with. They always deliver quality staff for our events, whether the requested markets are in large cities or small, rural areas."
Jared B.