Mampster Foods: Nation Wide Activation Campaign
The Ask
Mampster Foods aspired to become the top household brand in snacks within the South-Asian Community. They sought to establish a direct and meaningful relationship with their customers. Their goal was to create a fresh, exciting brand image that would generate significant buzz and encourage customer engagement. They also aimed to promote their snacks through product sampling, food-eating competitions, and family-oriented activations, all while boosting sign-ups and product sales.
Brand: Mampster Foods
Staffing Overview
- Brand Ambassadors:
- Engaging with customers and promoting Mampster snacks
- Conducting product sampling
- Explaining the food-eating competition rules
- Encouraging sign-ups for promotions and giveaways
- Activation Manager:
- Overseeing the planning and execution of the campaign
- Coordinating activities at multiple FreshCo and local grocery stores & events
- Monitoring customer engagement and campaign performance
- Culinary Team:
- Preparing and serving Mampster snack samples
- Ensuring quality and taste consistency
- Overseeing the food-eating competition
- Promotional Team:
- Distributing promotional materials and sign-up forms
- Encouraging shoppers to participate in the activation
- Explaining the benefits of Mampster products and promotions
Results
Brand Guruz successfully planned and executed the Mampster activation campaign in 50+ FreshCo supermarkets, North-America’s largest multicultural festival (Carassauga) and local grocery stores across Ontario and BC. This innovative campaign generated leads in the thousands and substantially increased product sales. By creating a fresh and exciting brand experience through product sampling, food-eating competitions, and family-oriented activations, Mampster Foods established a direct relationship with its customers while elevating its brand presence within the South-Asian Community. The campaign not only achieved the client’s goals but also exceeded expectations by fostering brand loyalty and driving sales growth.
PARAMETERS
Brand Guruz’s activations worked wonders for Mampster. Their innovative food sampling campaigns boosted sales and engaged our target audience effectively. We’re excited about the results and future opportunities together.
– Mampster Foods
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