Public Mobile (Telus): Ontario & BC Activations
The Ask
Public Mobile, a self-serve, prepaid, low-cost mobile brand under Telus, aimed to increase its recognition and visibility among the Ontario & BC communities. They sought to establish a stronger presence in the market by targeting both newcomers and locals. Public Mobile’s goal was to engage in one-on-one interactions with customers, especially in diverse communities, to enhance brand recognition and achieve their sales targets.
Brand: Public Mobile (Telus)
Staffing Overview
- Brand Ambassadors:
- Engaging in one-on-one interactions with customers
- Promoting Public Mobile’s prepaid mobile services
- Communicating in customers’ preferred languages
- Activation Manager:
- Planning and executing on-ground marketing campaigns
- Selecting strategic locations, including colleges, supermarkets, flea markets, and public events
- Overseeing the deployment of personnel
- Multilingual Personnel:
- Effectively communicating with customers in their own languages
- Providing information about Public Mobile’s services and offers
- Addressing customer inquiries and concerns
- Customer Service Agents:
- Offering friendly and impeccable service
- Assisting customers with product inquiries, sign-ups, and activations
- Ensuring a positive and seamless customer experience
Results
Brand Guruz’s on-ground sales & marketing execution was instrumental in elevating Public Mobile’s brand recognition and achieving their sales targets. By targeting newcomers and locals through campaigns at colleges, supermarkets, flea markets, and large-scale community events, our team engaged with customers on a personal level. The multilingual approach and one-on-one interactions created a strong connection with customers, fostering brand loyalty and trust. As a result, Public Mobile not only met but exceeded its sales objectives, garnering brilliant results and solidifying its position as a leading prepaid mobile provider in the market.
PARAMETERS
Brand Guruz played a pivotal role in introducing Public Mobile to diverse communities in Canada. Their on-ground activation & sales execution was nothing short of exceptional. We saw tangible results and gained recognition among our target audience. We appreciate the partnership and anticipate further achievements.
– EM, Public Mobile (Telus)
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