Rama Gaming House: On-Ground Activations at Retail Outlets, Events & Brand Locations
The Ask
Rama Gaming House (RGH) aimed to increase the number of new player memberships from various ethnic communities. They sought to engage primarily with the Chinese and Filipino Asian populations and promote their gaming services. RGH was looking for a strategic approach to reach out to potential players and boost their membership numbers.
Brand: Rama Gaming House
Staffing Overview
- Brand Ambassadors:
- Engaging with community members and promoting RGH’s gaming memberships
- Providing information about RGH’s gaming options and benefits
- Distributing vouchers
- Activation Manager:
- Offering expertise and strategic insights for targeting the Chinese and Filipino Asian populations
- Identifying the best time periods, events, and grocery stores for promotions
- Overseeing the planning and execution of the campaign
- Community Engagement Team:
- Participating in Canada’s largest multicultural festivals
- Establishing a presence at RGH brand locations, Chinese, and Filipino grocery stores
- Hosting a prize wheel activation where community members could win free play and free wings vouchers to be redeemed at Rama Gaming House locations
Results
Brand Guruz’s strategic approach led to the successful engagement of the Chinese and Filipino Asian populations, resulting in an increase in new player memberships for Rama Gaming House (RGH). By targeting the primary audience at Canada’s largest multicultural festivals, RGH locations, and relevant retail stores, RGH maximized their outreach. Community members were delighted to receive free play and free wings vouchers through the prize wheel activation, which further encouraged them to explore Rama Gaming House’s offerings. This campaign not only fulfilled RGH’s objectives but also solidified their presence within the target communities, establishing them as a preferred destination for gaming entertainment.
PARAMETERS
Brand Guruz made a significant impact on our brand at Rama Gaming House. Their multicultural events activations and engaging campaign were a hit. We welcomed new players and achieved our membership goals. We’re delighted with the partnership and anticipate continued success.”
– Rama Gaming House
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