TATA's Quick Tea and Ready-to-Eat Curries : Sampling Activation
The Ask
TATA, renowned for its culinary and beverage offerings, embarked on an ambitious sampling and activation campaign. The primary goal was to engage customers and gain valuable insights into their preferences while introducing them to TATA’s quick-tea & selection of twelve (12) ready-to-eat curries concept.
Brand: TATA Quick Tea & Ready-to-Eat Curries
Staffing Overview
- Brand Ambassadors:
- Actively engaging with participants and explaining the offerings, including the tea flavors and curries
- Encouraging customers to sample and provide feedback
- Capturing customer preferences and feedback data for analysis
- Activation Manager:
- Overseeing the logistical planning and execution of the activation at the event and grocery stores
- Coordinating with the Brand Ambassadors and store personnel to ensure a seamless experience
- Monitoring participant engagement and overall campaign success
- Customer Feedback Team:
- Gathering valuable feedback from participants regarding their tea and curry sampling experience
- Documenting customer preferences and any constructive input
- Compiling feedback data for post-campaign analysis and product enhancement
- Product Placement Team:
- Ensuring attractive and prominent display of TATA’s tea and ready-to-eat curries within the grocery stores
- Managing product placement and labeling to make the offerings easily accessible to customers
- Maintaining an organized and appealing sampling area
Results
TATA’s Tea and Ready-to-Eat Curries Sampling and Activation achieved its primary objective of engaging over 6,000+ participants and gaining valuable insights into consumer preferences. The campaign successfully introduced three distinct tea flavors and a wide range of ready-to-eat curries to the participants. The feedback collected, both positive and constructive, will serve as a valuable resource for product enhancement and future promotions.
This comprehensive analysis of customer preferences and feedback will guide TATA in refining its offerings and marketing strategies, ensuring the continued success of its quick tea concept in the market.
PARAMETERS
Brand Guruz elevated TATA’s tea and ready-to-eat curries activations to a new level. Their engaging campaign at events and grocery stores generated over 6,000 participants, and the results exceeded our expectations. We appreciate their expertise and look forward to future collaborations.
– TATA Foods
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