First, a strong agency prioritizes brand positioning before execution. This includes audience research, competitive analysis, and defining a clear value proposition. Without this foundation, marketing efforts become fragmented and inconsistent.
Next, agencies should offer integrated services. SEO, paid media, content marketing, experiential marketing, and CRM automation must work together to build sustainable brand equity.
According to
Statista, digital ad spending in Canada continues to grow each year. As competition increases, strategic alignment becomes more critical than ever.