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CIBC: NATION-WIDE ACTIVATIONS AT EVENTS, RETAIL STORES, BANK BRANCHES, FARMS

The Ask

CIBC Bank in the Canadian ethnic market, sought to establish a strong brand presence from the ground up. Their primary challenge was breaking into a market where customer loyalty to established competitors was high. The goal was to create a new brand identity and spread awareness across diverse regions in Canada.

Brand: CIBC Bank

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Staffing Overview

  • Brand Ambassadors:
    • Engaging with potential customers at various activation points, including events, retail outlets, bank branches, and farms.
    • Communicating the bank’s values, services, and unique offerings.
    • Building personal connections and trust with the target audience to encourage interest in CIBC Bank.
  • Activation Managers:
    • Overseeing the planning and execution of activations across different locations.
    • Coordinating with Brand Ambassadors and local staff.
    • Ensuring that each activation effectively conveyed the brand message and met campaign objectives.
  • Ethnic Event Teams:
    • Attending ethnic events to represent CIBC Bank.
    • Engaging with event attendees and conveying the bank’s commitment to serving diverse communities.
    • Distributing promotional materials and providing information about CIBC Bank’s services.
  • Pitch Development Team:
    • Designing irresistible offers tailored to the preferences and needs of the target market.
    • Ensuring that these offers aligned with CIBC Bank’s brand values and customer-centric approach.

Results

The CIBC Bank Brand Building Campaign achieved significant milestones:

  • Increased Brand Awareness: Brand awareness increased by an impressive 50%, signifying that the campaign effectively captured the attention of the target market.
  • New Customer Acquisition: The campaign successfully added 20% new customers to CIBC Bank’s portfolio, demonstrating its ability to attract a fresh customer base.
  • Effective Promotion: Out of the new customers acquired, a notable 60% utilized the grassroots promo code, showcasing the campaign’s effectiveness in engaging and converting potential customers.

CIBC Bank’s Brand Building Campaign not only heightened brand awareness but also established the bank as a trusted financial institution in Canada. By strategically connecting with diverse communities and offering tailored solutions, CIBC Bank achieved its goal of creating a strong brand presence and making a significant impact in a competitive market.

PARAMETERS

MONTH(S) EVENT
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FOOT TRAFFIC
STAFF PER DAY
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MARKET: ON, BC, QC, AB, CAN
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BRAND AMBASSADORS
BRAND AMBASSADORS
ONSITE MANAGER

PHOTO HIGHLIGHTS
The team has been instrumental in our journey to establish CIBC's brand presence in Canada. Their strategic approach and tireless efforts have yielded impressive results. We greatly value our partnership and anticipate continued success.
Henry C.
CIBC Global Money Transfer