For Agencies, By Operators · White-Label Execution

White-label the whole activation. Or just the part you need.

Brand Guruz is the behind-the-scenes execution partner for agencies across Canada. Hire us for a full multicultural brand activation, or plug us in for just the brand ambassadors, just the logistics, or just the on-site build. Your client never sees us. Your brand stays front and centre. Strict non-solicit on every engagement.

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What We Do / For Agencies

Six services. Take one, take all six.

Every line below can be booked stand-alone or bundled. Need just brand ambassadors for a weekend? Just a build crew? Just logistics? We staff it. One brief, one point of contact, white-labelled to your agency.

Brand Ambassadors

1,200+ vetted BAs across the GTA and major Canadian markets. Filterable by ethnicity, language, age, gender, and skill set — sampling, demo, fashion-forward, lead capture.

Field & Project Management

A dedicated field manager on every activation so your strategy team stays out of the weeds. On-time, on-spec, on-brand

Logistics & Inventory

Delivery, setup, teardown, storage, and promotional asset distribution — the operational layer your team doesn’t want to run.

 

Brand Assets & Build

Tent reprints, custom builds, signage, banners, and on-demand activation assets. Fast turnaround for last-minute scope adds.

Compliance

Permits, insurance, BA certifications, and venue paperwork — handled so your team can focus on the client.

Stats, KPI & Reporting

Lead capture, sample counts, dwell time, demographic breakdowns, and post-event recap reports — white-labelled for your deck.

Three Ways to Hire Us

Full activation, à la carte, or just the people.

Most agencies start with one piece and expand. There’s no minimum bundle — book a single BA for a day or a 12-city rollout

Option 01 · Most Popular

Full White-Label Activation

You hand off the brief. We deliver the whole thing — staffing, field management, build, logistics, compliance, and the recap deck — under your agency’s name.
Option 02 · Modular

À La Carte Services

Already have strategy and creative locked? Hire us for the piece you’re missing. Each service stands alone — no bundle required.

Option 03 · Staffing

BA's On Demand

Just need the people? Pull from our roster of 1,200+ vetted multicultural brand ambassadors. Filter by language, community, age, and skill.

Why Agencies White-Label Us

Built for tight turnarounds
and trusted partnerships.

Multicultural specialty

We match BAs to the community: South Asian, Chinese, Filipino, Middle Eastern, African, etc... across Canada.

Strict non-solicit

Your clients are off-limits to us. Written into every agreement.

One point of contact

You brief once. We handle BAs, field, logistics, and reporting in a single line item.

Built for last-minute scope

Tight turnarounds, holiday weekends, multi-city rollouts — we've staffed all of it.

Brands We’ve Executed For

Trusted by the brands your clients want to be next to.

GM SPC TIFF TAZA Canadian Cancer Society Ria 1000Island African Lion Safari Client 26 Client 27 Vonage RBC Scotia Desjardins Telus Public Mobile Ooma Ford GM SPC TIFF TAZA Canadian Cancer Society Ria 1000Island African Lion Safari Client 26 Client 27 Vonage RBC Scotia Desjardins Telus Public Mobile Ooma Ford
Client Logos Client 28 Client 29 Client 30 Client 31 Client 16 Client 34 Client 35 Client 36 Client 37 CAA Walmart P&G BCDairy Lactalis Tatatea Client Logos Client 28 Client 29 Client 30 Client 31 Client 16 Client 34 Client 35 Client 36 Client 37 CAA Walmart P&G BCDairy Lactalis Tatatea

How It Works

From brief to recap in three steps.

No back-and-forth, no surprise scope. One email gets you a costed plan in 24 hours.

01

You Brief Us

Brand, audience, location, KPIs, dates. One email is enough — we send back a costed scope within 24 hours.

02

We Execute

BAs, field manager, logistics, build, compliance — all under our roof, all under your brand.

03

You Get the Recap

White-labelled report with lead capture, sample counts, photos, and KPI breakdown — ready for your client deck.

Tell us what you need — full activation or one piece.

Send the brand, audience, market, and dates. Whether you want the whole stack or just brand ambassadors for a Saturday, you’ll have a costed scope back in 24 hours — white-labelled, ready for your client.

Frequently Asked

Common questions from agency partners.

Either. Hire us for a full white-label activation, or pick a single piece — brand ambassadors only, logistics only, build and setup only, compliance only, or just the recap reporting. No minimum bundle. Most agencies start with one service and expand once they see the work.

No. We operate fully white-label. Reports, recap decks, BA branding, and on-site presence are all delivered under your agency's name. Strict non-solicit is written into every engagement.

Costed scope back within 24 hours of receiving the brief. Most activations can be live in 7–14 days, including last-minute scope adds for tight turnarounds and holiday weekends.

GTA, Ontario, and major Canadian markets — Vancouver, Calgary, Edmonton, Montreal, Ottawa, Winnipeg. We've executed multi-city rollouts across the country.

Yes. Our 1,200+ vetted BAs are filterable by ethnicity, language, age, gender, and skill set. We specialize in matching ambassadors to the community on the ground — South Asian, Chinese, Filipino, Middle Eastern, African, and Caribbean audiences.

Lead capture data, sample counts, dwell time, demographic breakdowns, on-site photography, and full KPI breakdown — delivered as a white-labelled report ready to drop into your client deck.

Yes. Permits, insurance certificates, BA certifications, and venue paperwork are all handled by our team so your strategy team can focus on the client.

No back-and-forth, no surprise scope. One email gets you a costed plan in 24 hours.